What’s the true impact of your story?
Having your story published in the top media is one great achievement. Another one is to have a substantial proof of where exactly it was located on the main page of the media. And if you add the position it had in Google News as well as metrics such as Facebook reactions, citations, media and journalist search then you’re good.
Though, why for PR professionals it is important to know the visibility of their stories?
Well, press releases don’t work anymore as the top sites like CNN, Fox News etc. hide them from their front pages. Other news are also so buried in the depth of websites that you need to click the website pages 4 or 5 times to get to the story. Therefore having your news published by influential media doesn’t always equal reaching the audience.
Mediametric is the first service, which succeeded in incorporating these features into a media monitoring tool. You can now see where exactly your article was placed on the page, how much space it occupied and for how long. Combining this with the statistics from Google News and other metrics, finding true impact of your articles has never been more of an effortless task.
So you can go now to www.mediametric.com and check it for free.