Tagged: PR measurement

PR Crisis Turned Into a Disaster

The news about a passenger being dragged out of the United Airlines airplane went viral all over the world, causing public outcry and indignation. The reaction of the CEO only made things worse, turning...

Public Relations’ role in banking

We’ve looked at the top 10 largest commercial US banks according to Federal Reserve Statistical Release as of September 30th, 2016.  We’ve analyzed how many articles have been written about these banks over the...

How do you measure your PR success?

We’ve looked at the top 10 US PR agencies according to Holmes report. We’ve analyzed how many articles have been written about these agencies over the last two month and evaluated their PR efforts.From...