Keep Your PR Efforts Afloat
With consumers changing their behavior and leaning more and more towards buying online, it is clear that retail is undergoing a revolutionary change and retailers big and small are forced to announce closures. While Amazon is thriving in this new circumstances, nearly every major department store, including Macy’s, Kohl’s, Walmart, Sears and CVS are closing hundreds of stores in order to prevent losses from unprofitable stores.
Mediametric have analyzed top US retailers (according to Deloitte research) and their PR efforts in this difficult economic environment. From the Table below we can see that Amazon is way ahead of the game with 176K articles mentioning the brand, of which 20.5K articles have positive sentiment.
It is interesting to compare Walmart and CVS, both retailers had to close down stores, however, Walmart has 48K articles written about them with only 3.2K having negative sentiment. Meanwhile CVS is not only struggling with keeping their stores open but also with keeping up with media as the total amount of mentions numbers 2.4K.
Therefore, it is important during difficult times to use all available PR tools to investigate what press writes about you and most importantly remind your customers about your brand and your business. For this reason, Mediametric has created a new tool for you to be able to find relevant journalists who cover your industry, build media lists with just one click and pitch the most relevant journalists in a very easy way.