How Do You Measure Your PR Success?
We’ve looked at the top 10 US PR agencies according to Holmes report. We’ve analyzed how many articles have been written about these agencies over the last two month and evaluated their PR efforts.From the table you can see that highest revenue doesn’t always mean better PR. Despite the fact that Weber Shandwick takes a second position in the rating, they have a bigger amount of articles written about them and higher number of ideal articles. We can observe the same situation is with Burson-Marsteller.In simple terms, the Ideal article means that the story was published in the most popular media outlet, the brand was the main topic of the article and it had a positive sentiment. So, these stats raise a question – what is really the best way to measure PR success?