And The Oscar Goes To…
Every year all eyes turn to actors and film creators who put on their exquisite outfits to rock the Oscars red carpet. However, for the nominees the Hollywood’s biggest night begins far ahead of the event, when media begin to create the buzz around them, and ends only when all the talk calms down. To see if this is true, we have looked at how many times the nominees were mentioned in the press before the Awards, and how the Oscars affected the coverage later. We have analyzed all mentions of the best films, actors, actresses and directors nominated in their category during 4 days before and after the ceremony.
As we can see from the results collected during the pre-Oscar days, the media favored Moonlight and La La Land. Obviously, having received the golden statuette for the Best Picture, the film Moonlight have been the top story in the news. However, due to the mix up, when at first La La Land cast and producers were called to the stage only to find out that the real winner was Moonlight, La La Land is all over the news anyway. Bad news can sometimes be great news!
However, interestingly, even though Damien Chazelle received his knight Oscar for his achievements in directing, Barry Jenkins still stole all the thunder, as the press was far more interested to write about him and his film Moonlight after its win.
You can see all the stats below.