The fall of ruble in the media
The Russian economy is not in an exactly good state—quite the opposite, in fact. Ever since the Crimea situation a lot of factors are crippling the national currency: EU and US sanctions, plummeting oil price and low credit ratings are the most noticeable. Even measures as drastic as raising key rate to outstanding 17% didn’t save Russian ruble from falling.
So, how are the media covering such a difficult and ongoing topic? Let’s find out.
First of all, the graph clearly shows how major events trigger lots of stories, “Black Tuesday” illustrates this well.
Speaking about media outlets, Bloomberg performed best: both their articles and their editors were the most cited, with The Guardian as a close runner-up.
There is an interesting point to make: the most cited article on the topic emphasizes Apple rather than the ruble fall, which shows the true brand power.
Stay tuned for new researches!