Most influential publishers on the web
How exactly can you measure the influence of a publisher? Of course, there is a name, there is a reputation, popularity and quality standards, but all these metrics are very subjective, and this is the problem. There had to be a way to determine the influence using numbers, and we came with a simple yet great idea: we measured the number of citations.
Influence is the addition two summands: the number of citations, references and links to its stories in the articles of other publishers + influence of said publishers. This way being cited by The New York Times, for example, is a lot more significant than being cited by a minor news site.
We ran the formula using our September data with 3,5 million stories, and here come the results (spoiler: BuzzFeed isn’t first).
First place is actually held by The New York Times, while BuzzFeed ranks only 20th. Other interesting findings are below:
Stay tuned for new researches!