How the media covered the new iPhones
Every year Apple announces ‘the next big thing’ – the new iPhone. This time this was not a metaphor – the new iPhones, the 6 and 6 Plus, live up to the famous phrase with their 4.7″ and 5.5″ screens, respectively. They were big sales-wise as well, but what about the media? That is a question you rarely hear.
Playing one of the biggest roles in Apple’s success, media can’t be left behind. So we didn’t – we carried out an in-depth research of how the US and UK publishers covered the next big things – starting from the first rumors to the infamous ‘bendgate’. That is every article mentioning iPhone published from July to September 2014. We will let the numbers impress you: that is 26,722 stories from 3,659 writers published on 1,576 different websites.
So, what exactly did we find out?
Our infographic below is illustrative, but there are a couple of interesting points to make.
First, you’ll notice a spike in coverage on the release day, which is to be expected, but note that even though the ‘bendgate’ got a lot less media coverage, the top article about it was shared on Facebook nearly twice as much as the most popular story on the release day. Haters did well, it seems.
Then, of course, there’s Samsung. One in five reviewers couldn’t help mentioning Apple’s archenemy, showing once again that mobile tech scene is bipolar.
Stay tuned for new researches!